The personalized digital experience is all about communication The back and forth between companies and consumers is changing from the traditional outbound push strategy, to the more empowering experience that pulls users into the inbound interaction when they want to engage. Consumers are becoming more savvy but ultimately want to be understood, educated and not sold to. In order to do that, the digital experience needs to evolve towards “human”-like intelligence. Here’s what a personalized digital experience should communicate to a user: “Talk to me! I am listening!” “You don’t need special skills to talk to me. I am designed